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Inclusive Design Thinking

4-day course

Design inclusive (online) experiences, services and internal processes, and gain a competitive advantage.

Starting dates

T.b.d.

Location

Muntgebouw, Utrecht

Investment

€ 2.750 excl. VAT

Certificate

Earn a shareable a certificate upon completion

What is it, and why is it important?

Design Thinking: the most innovative brands in the world use it, and leading universities teach it. Design thinking offers a set of co-creative tools — a means to build empathy with your customers, to understand the why before you get to the what. It’s about including others in the process, and converging your ideas by creating, making, and experimenting. It brings both energy and clarity to the opportunity. 

Inclusive Design is a method of design thinking; one that invites more people into our experiences. With an Inclusive Design method, we re-frame the opportunity to understand who’s being excluded and then build insights that can be used throughout the development process. It’s the core of responsible creation.

How do you apply Inclusive Design Thinking as an organisation, brand or entrepreneur? During this four-day training you will learn to think like a designer and use this method to develop your own inclusive concept from A to Z.

What does this course entail?

Day 1: Theory and practice

  • Innovation and creativity: what determines the success of an organization? The answer lies in a balance of conservation and daring, reason and emotion, logic and intuition, text and image. In short: left brain, right brain.

  • Anyone can design: so can you, even though your LinkedIn profile may say otherwise. Design Thinking is not an exclusive feature of designers—all the great innovators in literature, art, music, science, engineering, and business have applied it.

  • Design Thinking method: you'll discover that Design Thinking is an iterative process in which clear steps can be distinguished. On this first day you will practice how to apply these steps.

  • Inclusive Design Thinking: we re-frame the Design Thinking process to understand who’s being excluded and then build insights that can be used throughout the innovation process.

 

Day 2: Empathy and re-framing

  • From the second day you bring your own case to the training. You help each other to formulate the design challenge as inspiring as possible.

  • Start with WHY: based on Simon Sinek's Golden Circle, you define your vision that forms the basis of the concept development.

  • Innovation paradox: a catch-22 often keeps organizations in its grip, so that innovative ideas often do not get off the ground. Using inspiring examples, you will discover how you can break out.

  • With the help of exercises you become aware of your own barriers to thinking outside the box and you learn how to break free from limiting thinking frames.

 

Day 3: Ideation and prototyping

  • Generating ideas: you apply creative techniques to come up with a mountain of ideas and select the best of them.

  • Visual thinking: you learn techniques that allow you to quickly visualize a concept.

  • Rapid prototyping: you gain insight into making ideas 'real' in no-time.

  • Storytelling: you discover how to apply storytelling within the design process

  • Prototyping: you discover tools to make your own video or website to explain your concept.

 

Day 4: Presentation and feedback

  • You pitch your concept to your fellow students and the course facilitator.

  • Value proposition canvas: you work out part of a revenue model with which you can further strengthen the value and meaning of your concept for the end-uses

  • Vision development: design thinking, like other innovation methods, has its advantages and disadvantages. Therefore, form your own opinion about the value of applying design thinking.

  • Reflection: you look back on where you were before the training and see what it has brought you so far. And more importantly, how will you apply inclusive design thinking in every day life?

Faculty

Who facilitates this course?

Minke Havelaar

Minke is an experienced facilitator, specialising in innovation and design strategies. It is her mission to empower professionals to practice inclusion and allyship in the workplace. 

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Ways in which you will transform after following this course

During this four-day workshop, you will develop a concept from A to Z on the basis of the Design Thinking method. You will learn to apply the method based on inspiring practical examples, but you will mainly get to work yourself, as you bring your own case. 

 

Upon wrapping up this course you will be able to:

  • Develop a step-by-step plan for inclusive design thinking

  • Apply interviewing techniques to better understand stakeholder needs

  • Apply creative techniques to generate new, inclusive ideas

  • Create internal and external support for the implementation of your ideas

  • Develop a prototype of your best idea in the form of a website, an app and/or a promo video

  • Define a value proposition for your concept

  • Present your concept with conviction and confidence

Find out if this course is right for you

This Design Thinking course is aimed at anyone who wants to innovate in a creative and inclusive way, including marketers, graphic designers, art directors, project managers, HR-managers, content managers, social media strategists. Your network will expand with a number of specialists from various disciplines.