Day 1: Theory and practice

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• Innovation and creativity: what determines the success of an organization? The answer lies in a balance of conservation and daring, reason and emotion, logic and intuition, text and image. In short: left brain, right brain.

• Anyone can design: so can you, even though your LinkedIn profile may say otherwise. Design Thinking is not an exclusive feature of designers—all the great innovators in literature, art, music, science, engineering, and business have applied it.

• Design Thinking method: you'll discover that Design Thinking is an iterative process in which clear steps can be distinguished. On this first day you will practice how to apply these steps.

• Inclusive Design Thinking: we re-frame the Design Thinking process to understand who’s being excluded and then build insights that can be used throughout the innovation process.

 

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Day 2: Empathy and re-framing

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• From the second day you bring your own case to the training. You help each other to formulate the design challenge as inspiring as possible.

• Start with WHY: based on Simon Sinek's Golden Circle, you define your vision that forms the basis of the concept development.

• Innovation paradox: a catch-22 often keeps organizations in its grip, so that innovative ideas often do not get off the ground. Using inspiring examples, you will discover how you can break out.

• With the help of exercises you become aware of your own barriers to thinking outside the box and you learn how to break free from limiting thinking frames.

 

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Day 3: Ideation and prototyping

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• Generating ideas: you apply creative techniques to come up with a mountain of ideas and select the best of them.

• Visual thinking: you learn techniques that allow you to quickly visualize a concept.

• Rapid prototyping: you gain insight into making ideas 'real' in no-time.

• Storytelling: you discover how to apply storytelling within the design process

• Prototyping: you discover tools to make your own video or website to explain your concept.

 

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Day 4: Presentation and feedback

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• You pitch your concept to your fellow students and the course facilitator.

• Value proposition canvas: you work out part of a revenue model with which you can further strengthen the value and meaning of your concept for the end-uses

• Vision development: design thinking, like other innovation methods, has its advantages and disadvantages. Therefore, form your own opinion about the value of applying design thinking.

• Reflection: you look back on where you were before the training and see what it has brought you so far. And more importantly, how will you apply inclusive design thinking in every day life?